2021 in review: Top gaming, esports partnerships –

Gaming has quickly become one of the most popular new advertising channels.

To fight off pandemic lockdown boredom, many Americans turned to video games. Sports channels turned to gaming, too, when professional leagues like the NBA, MLB and NHL postponed their seasons. Instead of playing live, basketball players went head-to-head in games like NBA 2K. Brands found that platforms like Roblox were easy ways to connect with future customers.

See Ad Age’s 2021 Year in Review here.

Gaming partnerships have only spread in 2021, particularly with brands that are looking to be seen by a more diverse audience. Here, we round up some of the partnerships that stood out this year.


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N.F.L. Christmas Schedule: What to Watch For in Today’s Games – The New York Times

It’s not a misprint.

If you’re scrolling through your television listings on Christmas Day, you’ll see two N.F.L. games on the schedule, which could be a bit of a reprieve from the holiday meal and festivities (or from the slate of N.B.A. games).

One of the matchups, on paper, should be better than the other, but both games will feature high-profile stars, including Aaron Rodgers, the league’s reigning most valuable player, as well as Davante Adams, Kyler Murray, Myles Garrett and Jonathan Taylor.

Below is everything you need to know about the N.F.L.’…….


Warhammer 40,000 Finds New Fans During Pandemic Gaming Boom – The New York Times

Looks like it’s time to break out the games again. Though, if you’re one of thousands of people around the world who play Warhammer, you probably never put it away in the first place.

Warhammer 40,000, a tabletop game set in a dystopian fictional universe, is not new. But a pandemic-fueled frenzy for science fiction and fantasy games like Dungeons & Dragons has introduced it to a whole new group of players.

Often referred to as Warhammer 40k, the game is played on tabletop terrains with models that players assemble, modify and paint. The game itself requires a lot of arithmetic, as well…….