Gaming and esports: Trends and insights round-up for 2021 – YouGov US

In this piece, we’re rounding up the highlights of a year of gaming insights and trends.  

This era of gaming has been defined by an incredible increase in popularity coupled with a shortage of available consoles. For so many consumers, next-generation consoles remain elusive, thanks to the confluence of chip shortages and supply-chain disruptions. 

If shoppers can’t get the next-gen console they want, what will they do? In the United States, roughly half of consumers who indicated it has been harder for them to purchase their first choice of gaming console say they will seek out an alternative product (52%). In Great Britain, that number is higher at 63%. 

But while gaming is generally on the up and may have reached a high during the pandemic, video gaming in America has declined in the last year and YouGov has insight into what are players doing instead as restrictions have eased and leisure choices have returned. Looking at a few key metrics tracked by YouGov Profiles, we see Americans who play video games have once again sought out familiar pastimes – like travel and cinema – in greater numbers. By knowing these activities, marketers may be able to strike partnerships and campaigns to keep their brand top of mind among gamers.

That isn’t to say video gaming has lost any relevance. The Olympics hosted an esports event and YouGov data shows who tuned in. Our analysis shows 13% of consumers across 17 global markets tuned into at least a portion of the Olympic Virtual Series Competition, which featured Gran Turismo car racing, Zwift cycling, eBaseball Powerful Pro Baseball 2020, and Virtual Regatta.   

Teenage consumers remain a powerful demographic in the gaming space and their behavior can help hypothesize where the industry is going. If there is any doubt about the power of esports, consider this: One in five American boys aged 13-17 support FaZe Clan, the biggest esports team in the world. No traditional sports team enjoys that level of support among this demographic. In fact, three out of the top five teams with the most support are esports teams.


Leave a Reply

Your email address will not be published. Required fields are marked *



Russian-Made Elbrus CPU’s Gaming Benchmarks Posted – Tom’s Hardware

Russia doesn’t have many homegrown processors — the Elbrus and Baikal are probably the two most popular chips in the country. While they may not be among the best CPUs, their importance has grown now that major chipmakers AMD and Intel halted processor sales to the country. They’re also apparently capable of gaming, as we can see from a series of gaming benchmarks from a Russian YouTuber. They even used Russia’s own domestic operating system for the tests.  

The Elbrus-8SV, a product of TSMC’s 28nm process node, comes with eight cores at 1.5 GHz. Moscow Center of SPARC Technologies (MCST) developed the Elbrus-8SV to be the successor to the original Elbrus-8S, which had eight cor…….


Phil Spencer says ‘2022 was too light on games’ – PC Gamer

In 2021, Microsoft’s gaming division published games like Forza Horizon 5, Halo Infinite, Age of Empires 4, and Psychonauts 2. It was declared Metacritic’s publisher of the year (opens in new tab) thanks to its games receiving an average metascore of 87.4, helped also to the Xbox Series X port of Microsoft Flight Simulator releasing that year. While in 2022 Microsoft backed some well-received smaller games—Grounded, Pentiment, and As Dusk Falls—its biggest releases, Starfield and Redfall, were delayed into this year.

Xbox stans weren’t happy about this, though I think maybe we could do with less rushed videogame releases and maybe less videogames overall. During a recent inter…….