Jordan Bellar, G2 Esports’ former Business Development Manager, has announced his departure from the organisation to join Tribe Gaming as its new Vice President of Partnerships.
On LinkedIn, Bellar announced that this hire marks his first venture into mobile gaming.
(ESI Illustration) Image credit: Tribe Gaming / Jordan Bellar
RELATED: Tribe Gaming announces Ford partnership
Via LinkedIn, Bellar shared: “Today is the start of a new adventure. I’m excited to announce that I’m making the move into mobile, joining Tribe Gaming as the VP of Partnerships.
“Tribe is already one of the biggest and most successful mobile gaming organizations in the world. I’m excited to help take things to the next level through new and innovative partnerships. Thank you so much for your support and I’m looking forward to sharing more about our plans soon.”
Bellar Joined G2 Esports in 2020 as its first full-time employee dedicated to building the organisation’s operations in New York City. His responsibilities included driving G2 Esports’ commercial growth on a global basis.
Having spent four years as a Manager of Global Partnerships at Harris Blitzer Sports & Entertainment prior to joining G2 Esports, Bellar has experience in developing partnership strategy and sales. This spans sports properties such as the Philadelphia 76ers and New Jersey Devils, as well as with esports entities like Dignitas and 76ers Gaming Club.
RELATED: G2 Esports names New Era as exclusive headwear partner
In another LinkedIn post, Bellar commented: “It’s bittersweet to say goodbye to such a talented team of people, but I’m also excited to take the next step in my career.
“Thank you to everyone who has supported me, fought through the challenges of the past couple years and taught me something new.”
G2 Esports has recently announced the expansion of its sales territory for consumer products to now include China. As a result, the organisation’s ecommerce products will be available to purchase through internet retailers T-Mall and Taobao
Esports Insider says: Bellar’s years of experience in both traditional sports and esports business will surely be useful at his new path in mobile esports, as well as for Tribe Gaming’s partner relations.
ESI Podcasts | Digest, Focus, Insight