Top Advertising Executives in Gaming and Esports – Business Insider

  • 26.6 million US consumers tune into esports and gaming streams every month.
  • That audience represents a big opportunity for advertisers to reach Gen Z and Millennials.
  • Insider identified the top 31 execs in this space.

Advertising in and around video game content is both a nascent opportunity and one with vast potential.

In the US, 26.6 million people tune into esports on a monthly basis, and there are 177.7 million monthly gamers, according to Insider Intelligence. 

Brands are now pouring billions of ad dollars into in-game advertisements,


ads, and sponsorships. Research and advisory firm Technavio predicts in-game advertising alone will grow to be a $3.54 billion market by 2025.

However, many corporations aren’t sure how to navigate this exploding space, so a new generation of ad execs is rising — professionals with the gaming expertise and marketing backgrounds to guide advertisers through this unfamiliar territory.

The past couple years have seen a slew of non-endemic brands launch gaming and esports campaigns. For example, in November, Nike created a virtual world inside Roblox, a gaming platform with hundreds of millions of players. And State Farm introduced “Jake from State Farm” into the video game NBA2K in September.

Insider identified the top 31 execs who are working to find new opportunities for advertisements in video games. They come from ad agencies, new startups, video game developers like Roblox, and brands like Chipotle and Bud Light. 

We chose these individuals through our own original reporting and nominations. In compiling this list, we considered what kinds of brands they work with and if they were able to demonstrate success with tangible metrics. We did not consider execs who work exclusively in mobile gaming environments, as app advertising is well established.

Scroll down to read the full list below.


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N.F.L. Christmas Schedule: What to Watch For in Today’s Games – The New York Times

It’s not a misprint.

If you’re scrolling through your television listings on Christmas Day, you’ll see two N.F.L. games on the schedule, which could be a bit of a reprieve from the holiday meal and festivities (or from the slate of N.B.A. games).

One of the matchups, on paper, should be better than the other, but both games will feature high-profile stars, including Aaron Rodgers, the league’s reigning most valuable player, as well as Davante Adams, Kyler Murray, Myles Garrett and Jonathan Taylor.

Below is everything you need to know about the N.F.L.’…….


Warhammer 40,000 Finds New Fans During Pandemic Gaming Boom – The New York Times

Looks like it’s time to break out the games again. Though, if you’re one of thousands of people around the world who play Warhammer, you probably never put it away in the first place.

Warhammer 40,000, a tabletop game set in a dystopian fictional universe, is not new. But a pandemic-fueled frenzy for science fiction and fantasy games like Dungeons & Dragons has introduced it to a whole new group of players.

Often referred to as Warhammer 40k, the game is played on tabletop terrains with models that players assemble, modify and paint. The game itself requires a lot of arithmetic, as well…….